If you don’t have a steady stream of ideal client leads in your business than running a business probably feels really hard. It might feel like no one is interested in what you do, or like you can’t charge what you’re worth, or you may even have an artificially high close ratio because you aren’t talking to enough people, and so the cash projections for your business are seriously off.
One of the things I’m truly exceptional at in my business is generating an ongoing stream of steady leads making it much easier to fill my programs, sell my products, and ensure I get to work with a wonderful group of amazing clients. Creating a great string of leads for their business is also one of the biggest challenges my clients face, and one I want to help you solve if you struggle with it as well in this post.
I realize it’s not that getting leads comes any easier to me, it’s just I understand a few essentials, and have some great systems in place to ensure no matter what else is going on in my business, or my personal life, new energy, new clients, and new cash continues to flow into my business.
Here are my 10 weekly strategies for getting clients and making new sales every week
1. Pay attention to it. If you don’t begin your week with a clear picture of when you will focus on generating leads, and how you are going to generate those leads, you WILL get distracted. It’s amazing how we get wrapped up in creating, in admin, or other tasks that are more comfortable to us. Begin each week by dedicating some attention to charting your lead generation strategy for that week.
2. Meet with my team. I make it clear that everyone on my team is in the sales and marketing game. We are all responsible for generating leads. Whether it’s through delivering great service, asking for up sells, or referring people, get your team invested in the goal of enrolling new clients. Even when I only had a virtual assistant for a few hours a week, I made sure that she was either focusing on high-value tasks, or handling all of the low-value tasks so that I could focus on bringing in clients.
3. Dedicate the right amount of time. In the beginning of running my business, I spent 4-6 hours a day on generating new leads. Most people simply don’t spend enough time here. As you begin to build your business this shifts and evolves, but most people just aren’t spending enough time asking people to pay them money or buy their programs, products, or services. Schedule out time on your calendar to work on lead generation, and break it down by the specific high-value activities you will take each day.
Hint: if you don’t know the activities that’s the 1st problem you have to solve…and you should be solving it…right now!
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